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About us

World leader in posture

Swedish Posture produces products that improve your posture. Our philosophy is that it should be easy to change your posture behavior and posture pattern.

We develop, design and sell products for better posture – pain relief – home training.

Swedish Posture’s posture products are unique because they have a reminding effect and not only supportive. When the body receives regular reminders, the body’s own muscles are activated, which improves and strengthens posture.

The product range is sold in about 20 countries. HQ is located in Stockholm, Sweden

A simple idea with a definite effect

Emma Pihl, founder of Swedish Posture, herself received gently reminders from her kind parents about her posture. Competitive as she was, she began to check her own posture in comparison with others. She realized that today’s sedentary lifestyle together with too little movement creates countless curved backs and bad posture at all ages.

She took matters into her own hands and created her own innovation inspired by the rehabilitation of a broken collarbone – Swedish Posture’s first product, Posture Classic, – a friendly reminder for better posture.

“Swedish Posture helps you to restore the body’s neutral position and the body’s ability to move freely and indefinitely without pain.”

Linda Carlsson, Postural Terapeut


With 3D Qinematic Posture Scans, we can verify the effect of using our posture products. We see clear results after 6 weeks of regular use.

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