World leader in posture

About Swedish Posture

Emma Pihl

A simple and effective idea

Emma Pihl, founder of Swedish Posture, herself received gently reminders from her kind parents about her posture. Competitive as she was, she began to check her own posture in comparison with others. She realized that today’s sedentary lifestyle together with too little movement creates countless slouched backs and bad posture at all ages.

She took matters into her own hands and created her own innovation inspired by the rehabilitation of a broken collarbone – Swedish Posture’s first product, Posture Classic, – a friendly reminder for better posture.

Our products are patented, best in test and have medical class II. Swedish Posture is a global wellness brand based in Stockholm, Sweden.


felicia linder hockey instagram

Sports Sponsorships

Felicia Linder (DIF Hockey Women) for improved recovery, support and pain relief.


Clinical Partnerships

Agilokliniken, Swedish biggest chiropractor and physiotherapist chain.


B2B Partnerships

Convendum, offering ergonomic products for better working environment.