The policy applies in situations where Inspirera & Co AB / Swedish Posture processes personal data. All relevant measures are taken to protect personal privacy and to act in accordance with applicable data protection laws. This Privacy Policy aims at declaring and understanding what kind of information we collect and how we handle such information.


Inspirera & Co AB processes personal data in accordance with the General Data Protection Regulation (GDPR) and the principles set out below because we care about your personal integrity. The policy covers all personal information received from or on behalf of its employees, suppliers, clients and other entities with business relations to Inspirera & AB.

Personal data

The term “personal data” refers to information that may be attributed to an identified or identifiable person, e.g. name or email address.

The personal data we collect:

We are transparent about how we collect and process personal data. Inspirera & Co AB collects only personal information that is necessary, relevant and not superfluous for the purpose of which they are intended. Normally your personal information is collected when you:

  • Buy a product online or in a physical store for shipment to an address or for warranty management.

  • Sign up for newsletters

  • Apply for vacant posts or otherwise state your interest in employment or cooperation with us

  • By other voluntary contact.

Purpose of processing personal data

In connection with your personal visit or making contact with Inspirera & Co AB, at our website, by telephone or by e-mail, signing up for our newsletters or similar, you are registered as a client at Inspirera & Co AB. If you wish to be contacted by us, start a business collaboration or buy a product we will use your personal information only for the purpose for which you have provided them. We do not use or share personal data in a way that is incompatible with the original purpose for which they were collected unless a following consent has been obtained. It is our objective to collect only personal information with your knowledge and consent. You may at any time unsubscribe to emails or other communications generated based on your registration with us.

Your rights

You have the right to, at any time, control, correct, update, limit or delete your Data. We will treat your request as soon as it is reasonably possible and at the latest a month after receipt of the request. You will be notified if there are circumstances that will delay your request. Send your request to:


Inspirera & Co AB has taken appropriate technical and organizational security measures to prevent and limit the risk of unauthorized, access, disclosure, abuse, change or destruction of personal data. Only authorized personnel have access to identifiable personal data. Employees and partners are required to keep such sensitive data confidential.

How long is the data left?

Inspirera & Co AB will take reasonable steps to preserve personal data for as long as necessary to fulfill the purposes for which they were collected. We keep your personal information only for as long as we need to fulfill our commitment.

Employee responsibility to apply the policy

Inspirera & Co AB employees are required to respect and comply with this policy.